Packaging is an important element in influencing a customer’s purchasing decision. It conveys the brand image and personality and differentiates the product from competitors.

Our company won Addis Housewares’ tender to redesign the labelling for its Seal Tight range of products. An important element of the brief was that the design would complement the branded ‘cornflower’ blue lids.

These modern, fresh designs are now on the shelves of supermarkets throughout the country.